Built for rain, not for show
Why the right jacket starts with real field testing — 72 hours in the Estonian coastal storm.
Journal
Stories from HUPPA
Weather, design, craft — and everything that keeps us outside.
A shorter hood is a better hood
Counter-intuitive but true: after 40 field tests, we cut 3cm off every hood we design.
The family that tests together
Meet the Tallinn family who have been silently shaping our kids' line for six seasons.
We stopped using the word waterproof
Three years ago we quietly retired the word. Here is why, and what we say instead.
Why the zipper goes under the chin
A tiny gusset of fabric that took four prototypes — and is the reason nothing chafes at the…
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