Not every collaboration is loud. Some are built on years of quiet, honest feedback — delivered over coffee, at playground benches, in the occasional grumpy email about a zipper.
Six kids, six years
The Kallas family of Tallinn has, in one form or another, stress-tested every children’s garment we have shipped since 2020. Six kids between them, six years of Nordic weather, an unbreakable willingness to say when something simply isn’t right.
Our lead designer keeps a running list of their comments on a pinboard. Some of them are hard to read — but they have quietly reshaped our size curves, our pocket designs, and the way our snow suits work with winter boots.
If a five-year-old can’t zip it alone in a playground, it shouldn’t be called a kid’s jacket.